The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the service announced that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread release. This development aligns with a rise in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on a popular video site only show clips produced artificially. A considerable share of this output is considered “AI slop”, a term for poor-quality, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people like content created using AI tools, including AI artwork to science explainers, and we want to offer the community the power to see more or less of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its app identified as artificially created. In total, in excess of 100 million videos are uploaded to the platform every day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI content they watch by opening the content preference setting in the application and choosing AI-made media. Other topics that are already be adjusted under the setting cover politics, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to label convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This action is aimed to stop users from trying to circumvent the labeling process.
Responsible AI Funding
The company is also establishing a $2m awareness program for experts and institutions to develop informative material about responsible artificial intelligence. This program will assist non-profit groups focused on educating programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over intentions to lay off hundreds of content moderators in the UK. It is planning to cut hundreds of positions in its user protection division in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”
